The Picha Project
The Picha Project is a social enterprise which aims to empower marginalised communities in Malaysia through a sustainable food catering and delivery business. We provide job opportunities to families from the marginalised groups by creating a platform for them to cater food to the public, utilizing their existing cooking skills and equipping them further with professional guidance.
The Picha Project is named after a 3-year-old boy from Myanmar named Pita (read as Pi-Cha), who is the youngest son of the first family who joined our social enterprise.
When The Picha Project started in January, we experimented with our business model, menu, marketing strategies and other elements to make this social enterprise work. Throughout the whole journey, Pita’s mother has been walking alongside with us with great patience and support.
Pita, on the other hand, has been a bundle of joy. He always welcome us with a cheeky smile, insist to help us in the kitchen (even though we have to turn down his generous offer), and give us a tight goodbye hug every time we leave.
Seeing Pita, a child full of happiness, positivity and initiative, we see potential in him to grow into an individual who can achieve great things in live. However, when the harsh reality kicks in, Pita will most probably be limited from getting access to various basic needs due to his status and background as he grows up, such as education, healthcare and job opportunities.
Pita and his family is only a small part of the 150,000 other refugees in Malaysia. Naming our social enterprise after Pita is a constant reminder for us to continuously strive and work towards creating a better Malaysia, where marginalised groups will be included in the society and economy of the country.
The Picha Project will always strive for the future of Pita, and for more families like Pita’s.
Picha Project acts as the agent to
(1) supervise the families,
(2) ensure the quality of product,
(3) package the product,
(4) market the product ,
(5) deliver to customers, and then
(6) provide profit for the family.
With this opportunity, families can be empowered financially to earn a living for themselves, personally to gain independence and confidence, and as a community to contribute to the development of the country.
As they are putting food on your table,
you are putting food on theirs.