About Us

The

Picha Project

Empowering the Underserved Communities since January 2016

The Picha Project

The Picha Project is a social enterprise with one simple mission: to serve you great food. But as you enjoy your meal, you are also providing an opportunity for refugees in Malaysia to start a new life. We specialise in delicacies from the homeland of our chefs – from Iraqi Falafel, Palestinian Hummus to Afghani Dumplings & Syrian sweets – with everything made of authenticity & love.

Why Picha

The Picha Project is named after a 3-year-old boy from Myanmar named Picha, who is the youngest son of the first family who joined our social enterprise.

When The Picha Project started in January 2016, we experimented with our business model, menu, marketing strategies and other elements to make this social enterprise work. Throughout the whole journey, Picha’s mother has been walking alongside with us with great patience and support.

Picha, on the other hand, has been a bundle of joy. He always welcome us with a cheeky smile, insist to help us in the kitchen (even though we have to turn down his generous offer), and give us a tight goodbye hug every time we leave.

Seeing Picha, a child full of happiness, positivity and initiative, we see potential in him to grow into an individual who can achieve great things in live. However, when the harsh reality kicks in, Picha will most probably be limited from getting access to various basic needs due to his status and background as he grows up, such as education, healthcare and job opportunities.

Picha and his family is only a small part of the 168,000 other refugees in Malaysia. Naming our social enterprise after Picha is a constant reminder for us to continuously strive and work towards creating a better Malaysia, where marginalised groups will be included in the society and economy of the country.

The Picha Project will always strive for the future of Picha, and for more families like Picha’s.

The

Picha Project

Picha Project acts as the agent to
(1) supervise the families,
(2) ensure the quality of product,
(3) package the product,
(4) market the product ,
(5) deliver to customers, and then
(6) provide a livelihood for the family.

The Picha Project Food PhotoPhoto by: Gerry Fox

With this opportunity, families can be empowered financially to earn a living for themselves, personally to gain independence and confidence, and as a community to contribute to the development of the country.

As they are putting food on your table,
you are putting food on theirs.