The Picha Project
The Picha Project is named after a 3-year-old boy from Myanmar named Picha, who is the youngest son of the first family who joined our social enterprise.
When The Picha Project started in January 2016, we experimented with our business model, menu, marketing strategies and other elements to make this social enterprise work. Throughout the whole journey, Picha’s mother has been walking alongside with us with great patience and support.
Picha, on the other hand, has been a bundle of joy. He always welcome us with a cheeky smile, insist to help us in the kitchen (even though we have to turn down his generous offer), and give us a tight goodbye hug every time we leave.
Seeing Picha, a child full of happiness, positivity and initiative, we see potential in him to grow into an individual who can achieve great things in live. However, when the harsh reality kicks in, Picha will most probably be limited from getting access to various basic needs due to his status and background as he grows up, such as education, healthcare and job opportunities.
Picha and his family is only a small part of the 168,000 other refugees in Malaysia. Naming our social enterprise after Picha is a constant reminder for us to continuously strive and work towards creating a better Malaysia, where marginalised groups will be included in the society and economy of the country.
The Picha Project will always strive for the future of Picha, and for more families like Picha’s.
Picha Project acts as the agent to
(1) supervise the families,
(2) ensure the quality of product,
(3) package the product,
(4) market the product ,
(5) deliver to customers, and then
(6) provide a livelihood for the family.
Through The Picha Project, refugee families who are forced to flee to Malaysia can get a chance to rebuild their lives, regain their dignity, and provide for their family.
Together, we can be the comfort of their past, support of their present, and investor of their future.